Farfara2031, referring to an island that appeared sporadically on maps of the 16th century, is a project and research process, using the procedure of bidding with this fictional island for the title of European Capital of Culture (ECoC). Designed as an artistic experimental platform Farfara2031 aims to push the boundaries in thinking, practising and experiencing what an ECoC may be if virtuality is considered as a new form of cultural ‘physicality’. Farfara2031 takes the model of ECoC as a working template for investigating innovative structures and improved relations of creative and systemic thinking to develop models of collaboration, common curation and hybrid / blended models of training, capacity building, informal education and artistic production with participants and audiences at the heart of the work done.The project aims to contribute to a European vision beyond the usual or known parameters, terminologies and factual argumentations, or rhetoric of competitions of “The City in the Age of Touristic Reproduction” (Boris Groys). It attempts to explore new modes of digital and analogue learning and sharing, and takes Farfara – this mythical Maltese island – as a potential host, model or test-bed of a new way of approaching the intense activity surrounding the conferring, programming and managing of an ECo